To optimize your website for mobile devices, you’ll need to think like a mobile user. Whether you had a website designed or have gone the DIY route, you need to open your website on many different devices to get a sense for how it looks to your customers.
You’ll need to think like a customer. Consider your target audience. Will they be signing up for an email blast from you, so they can get in on the current sales? That means the emails sent from your business should be optimized for mobile devices, too. If you send them links, the links should be to mobile-friendly sites.
The basics of a good website mean that it should be viewable on a variety of screens with legible text and crisp, clear images. The layouts should be simple without a lot of flashy popups. Ensure that you have high-resolution images that can be resized on many screens.
Google wants to make sure you’re following a mobile strategy that allows customers to use your website on their smartphones, so they’re giving higher search engine rankings to websites that are mobile friendly. To check that your website is compliant with the new demands of mobile users, they created a mobile-friendly test page where you can enter your website’s URL.
They also want you to avoid software like Flash on your site and place links far apart so they can be tapped easily. With Google Webmaster Tools, you can see the mobile usability report for your website too.