While many small businesses may be focusing on search engine rankings, they aren’t focused on the right kind of SEO. When you’re competing with huge national companies with entire departments dedicated to search engine optimization, you’re coming late to the game.
Fortunately, there are ways you can optimize your website with local SEO that will allow you to rank higher than the large corporations in your local area. When users are on their smartphones, which is happening more and more often, Google will give users the most relevant results based on their mobile location. This is the number one reason why you should invest in local SEO. Here are three more.
1. Local SEO is Easy on the Budget
When you’re investing in your search engine ranking, you would have to invest huge sums of money to compete with those mega conglomerates. If you sell fishing gear, you’re going to have a hard time competing with a chain store, but they aren’t focused on local SEO. This is where you’ll have an advantage.
2. Less Competition
Not only will there be less competition from large corporations, other small, local competitors aren’t focused on their SEO. This is either because they don’t understand how to do it, or they don’t believe they can compete with corporations, so they don’t bother. This all means that you can get in there and rank before they finally figure out what they’re missing.
3. Local SEO and Consumer Behavior
People are often mobile. They’re in their cars, on the train, on a bus, or walking the streets of our city. While they’re on the go, they are performing local searches. They’re doing comparison searches, finding product reviews, and looking for local businesses. They certainly aren’t waiting until they get home to search on their desktop computers.
When was the last time you picked up the Yellow Pages to search for a business? Your customers aren’t doing it, either. They’re searching on their phones, which is what makes local SEO so important and powerful.