3 Steps to Optimizing Your Local Business in Search Engines

Would you like to entice more customers into your brick-and-mortar business? Well, isn’t that a silly question. Of course you do. While you are servicing the needs of your current customers, you must constantly be thinking about how to bring in new customers.

According to Google, the biggest search engine in the world, more searches took place on mobile devices than on desktops in 2015. The amount of searches on mobile devices will continue to rise in the coming years. That means local companies need to learn to rank their websites for local searchers.

It’s tough for a small business to optimize their website while running the day-to-day operations, but it’s not impossible with some help and a few tips. These steps will assist you in improving your visibility in search engines to customers who are performing mobile, local searches.

Keyword Research

First, you’ll need to find the keywords that customers might use to search for your business. These should be common phrases, products or services that you give to potential customers. Think about what your customers would type into Google to find your type of business. For example, if you’re in the candy business, customers might use words like candy, candy store, bulk candy, or buy candy to find your business. You should come up with 20 to 30 keywords for your business.

Modifiers for Your Keywords

The best way to rank on the first few pages of Google is to add modifiers to your keywords. Using the same candy example again, you would want to be specific about the kind of candy you sell like hard candy, chocolate candy, or sugar free candy. With a word like candy, there will be millions of searches each month, which also means that there’s lots of competition for that keyword ranking. Thousands or hundreds of thousands of websites will be competing for those specific keywords. You need to drill down to specific keywords that have enough searches, but that you can easily rank for on Google.

Local Keywords

When you can find local keywords that will help rank your product or service, it’ll increase the chance that the person doing the search will find your local business. Having a business in Brockton, MA, means you’ll want to focus on keywords that include that city as well as surrounding towns. You’ll want to have content that focuses on Brockton hard candy, Avon candy store, or Stoughton bulk candy, so when your potential customer searches for candy stores local to her, your business will show up on the first page.