If you have an existing nonprofit that requires grant proposals and fundraising, storytelling works to secure funding by strengthening the emotional connection between your audience and your cause. To write a strong case study for your marketing and fundraising, interviews will be necessary. Before starting interviews, though, it’s essential that you decide the story you’d like to tell.
Bring in Volunteers
When you want to bring in volunteers, the story should include interviews with other volunteers. You’ll want to show how being a volunteer in your organization had a positive impact on the person’s life. The emotional impact on the volunteer is important, but so is the impact this person had on the organization and the cause itself.
For example, Doctors Without Borders uses storytelling and case study interviews with volunteers like Betty Raney, who is an obstetrician helping women give birth at a hospital in Bo. She reports in the interview that she knows she’s making a difference and experiences gratitude from her patients.
A story that will help bring in donors should be based on previous donors, and how they impacted the cause’s mission. Did the donor save lives with their donation? Were they able to fund new construction that impacted people’s lives? When you tell a story about a donor who made a difference, you’re inspiring other donors to want that kind of positive impact, too.
On Feeding America, donor stories inspire others to take action. They inspired Varuni to donate when she read all the personal stories from others. Instead of charging for her homemade pumpkin cheesecake, she asked for donations to the charity. She raised over $3,500 for needy families. All inspired by stories she read on the website.
Craft Grant Proposals
Grant proposals can often be dry documents, or ones that are a struggle to compose. With storytelling principles, they can be riveting and compelling stories that will secure the end goal, which is funding for your nonprofit. You already have an interested audience willing to become involved. The next step is to move them emotionally so they respond to your request.
If you can demonstrate that your idea or mission has been successful in the past, they’re more likely to provide funding in the future. You can measure this success with case studies that highlight how your mission or cause has helped others.
Case studies and storytelling help garner volunteers or donors to your organization since they’re often inspiring and add a human interest element. Everyone loves a riveting story where the good guys prevail in the end. Storytelling in the form of case studies reports on how the person, organization or group faced adversity and triumphed over it.